Barcelona, January 22, 2025 – Land Vegas Group, a leading innovator in the gaming industry, made a strong impact at ICE Barcelona 2025, the most significant global gaming event. During the exhibition, the company showcased its two groundbreaking solutions: Matrix VR, a revolutionary technology designed to modernize land-based casinos and attract a new generation of players, and Land Vegas, its cutting-edge virtual reality casino and entertainment platform.

Matrix VR Expands into Latin America

One of the most significant announcements at ICE Barcelona 2025 was the confirmation that Matrix VR is set to launch in multiple countries across Latin America, bringing the virtual reality gaming experience to a whole new level in traditional casinos and gaming halls.

“We are thrilled to see the growing interest in Matrix VR among casino operators in Latin America. This technology represents a unique opportunity to modernize the industry, attract new audiences, and deliver innovative gaming experiences,” said David Fica, CEO of Land Vegas Group

Matrix VR: An Innovative B2B Solution

At Land Vegas Group, Matrix VR is presented as a B2B solution tailored to physical casinos seeking to attract new generations, including millennials and centennials. These audiences are increasingly connected to technological experiences and look for entertainment that seamlessly blends the digital and physical worlds. Matrix VR offers complete modules that allow players to enjoy an unprecedented virtual environment, designed to maximize immersion and ensure privacy.

Matrix VR’s solution not only enhances the user experience but also provides casinos with an effective way to modernize their spaces and remain competitive in a constantly evolving market. By delivering cutting-edge technology, Matrix VR helps casino operators capture the attention of a younger, digitally-savvy audience.

The Future of Gaming Is Here

Land Vegas Group’s participation at ICE Barcelona 2025 reinforces its position as one of the most disruptive companies in the sector. With Matrix VR expanding across land-based casinos and the imminent launch of Land Vegas in the metaverse, the company continues to lead innovation, redefining the way players interact with casinos.

For casino operators interested in implementing Matrix VR or learning more about Land Vegas Group, contact us to schedule an exclusive demo.

More information at: www.landvegasgroup.com | www.matrixvrcasino.com